4, pp. For arts or cultural festival attendees, it's a 12% difference. 1, pp. They dont need the grind of touring anymore. 1, pp. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. Suomi, K., Luonila, M. and Thtinen, J. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. 8 No. According to organizer reports, Morocco's Mawazine came in first the second time in a row with an attendance of roughly 2.8 million. 7-20. 251-268. Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. Both quantitative and qualitative data and methods were used in the study. 52 No. 693-711. The Statista "Chart of the Day" currently focuses March 3, 2020. Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B. [1] The festival occurs annually in August and is the largest music festival in Iowa. Rihova, I., Buhalis, D., Gouthro, M.B. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Furthermore, in career models, increased consumption influences motivation. 461-483. Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. They were ready and willing to invest in festivals as an essential part of their lifestyle. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. Sleeping in a tent for days to catch a glimpse of Beyonc making history at Coachella. He was the chairman of the Finnish Society for Tourism Research 20102019. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival Yes, Statista allows the easy integration of many infographics on other websites. Access to this and all other statistics on 80,000 topics from, Show sources information On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. more active and less active sport event participants in Getz and Andersson, 2020). Career studies, on the other hand, concentrate heavily on sports events. Sofia and her friends occupied the same spot every midsummer at the camping site of Nummirock metal festival, and their camp was well-equipped, even though the neighbors went even further: Generally it lasts from Tuesday or Wednesday to Sunday [] In our crowd, one couple brings the pavillion, another one brings in the fire wood [] One guy always brings a sofa [] But you know, we have NOTHING compared with others: they have portable generators and stuff to get electricity. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. All Rights Reserved. Overall, the music industry sector generated $23.1 billion in revenue in 2019 with recorded music according to IFPI data. You can only download this statistic as a Premium user. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. Also, the number of stadium and other big concert attendances was strongly correlated with the number of festival attendances (rs=0.233, p=0.000). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). 4, pp. Everybody is doing it.. 97-113. Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. 29-40. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. 41-60. Location: Kostrzyn nad Odra. 10 No. 14 No. 1, pp. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). Sandelowski, M., Voils, C.I. The implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative next. (Ed.) The third spot is taken up by the Montreal International Jazz Festival. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. Interviewees were aware that their own behavior influenced others since the positive state of mind spread around the attendees. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . At the camping site, people chilled out to the point that they might not even enter the festival area (cf. Amberla, K. (2013), Festivals in Finland, in Ngrier, E., Bonet, L. and Gurin, M. (Eds), Music Festivals, a Changing World, Michel de Maule, Paris, pp. We stuck to our own blueprint and we havent changed a whole lot, he says. 19 No. Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. 67, pp. Our customer base is really eight to 80 [in age], Smiley says. Buning, R.J. and Gibson, H. (2015), The evolution of active-sport-event travel careers, Journal of Sport Management, Vol. Then, theres the flipsidenot all music festivals are meant for the mainstream, and not all programmers want the influence of big promoters. Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. Kelly, J.R., Iannone, N.E. . Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. Fan practices include the production of fan culture, like writing fan fiction and communicating on the Internet about the fan interest, as well as consumption practices like collecting items related to fandom or attending events, and travelling because of it (Bolderman and Reijnders, 2017; Duffett, 2013, 2014). doi: 10.1080/14775085.2020.1822199. Fandom, on the other hand, includes a personal relationship with the fan interest, a collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), acquisition of knowledge about the fan interest, as well as a specific code of conduct within the fan community (Jones, 2000). 164-181. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. 239-245. Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here, Center for Cultural Policy Research Cupore, 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Have you found what you're looking for? Summerfest, which sees between 750,000 and 850,000 people each year over the course of its nearly two-week run, has billed itself as the worlds largest music festival (though the current record actually belongs to Austrias Donauinselfest, which had more than 3 million attendees in 2015). Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. 164-181. It is important to note that these studies are related to being an active sports participant (not a spectator); that is, a runner, cyclist and so on. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. You need at least a Starter Account to use this feature. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. You know that if you attend an event alone you'll surely see at least one familiar face there. (Anna). Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. That was the driving force throughout the 1970s and 1980s until it became a profitable format.. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). They both contain the aspect of communality: a strong sense of being a member in a like-minded community. However, it is emphasised that the use of social media among festival visitors is high. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). Smith, W.G. Skills and knowledge development led to certain routines, which in turn influenced the participation motives so that frequent festivalgoers experienced a need for novelty. 19 No. Use is, however, only permitted with The present study contributes to festival career theory by showing the interconnection between festival career development and festival fandom. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. 22 No. The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom. It becomes a part of the culturenot just another event.. For analysis purposes, the survey respondents were divided into two groups based on the number of festival attendances during the previous year: Casual festivalgoers (N=2,908) were respondents who attended one to four festivals within the previous 12 months, and frequent festivalgoers (N=199) five or more (cf. LiveFIN (2020), Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], 11 December, available at: https://www.livefin.fi/festivaalibarometri2020/ (accessed 5 January 2021). 127-140. 4, pp. A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. 171 Media/Press in Attendance 492 Sessions 8,274 Conference Attendees 4,653 Public Attendees 1,202 Speakers 79,525 Square Feet Exhibit Space 161 As a Premium user you get access to background information and details about the release of this statistic. As the motives for attendance are changing, the commitment and loyalty towards festivals increase, leading to frequent festival attendance. Not all the festivalgoers become frequent attendees. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Integrating quantitative and qualitative research: how is it done? 283-298. Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . According to our findings, frequent festivalgoers are aware of the importance of their practices for festivals. Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. liability for the information given being complete or correct. 29 No. The Statista "Chart of the Day", made available Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. Lamont, M., Kennelly, M. and Wilson, E. (2012), Competing priorities as constraints in event travel careers, Tourism Management, Vol. Some changes in motives were due to getting older and not because of long-term festival attendance, as Pearce and Lee (2005) demonstrated in TCP: for instance, Nina stated that earlier friends' company was the most important participation motive, whereas nowadays the line-up dictates the festival choices. The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. Second, the fandom might be directed at a certain musical genre. A paid subscription is required for full access. 2, pp. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. 326-338. Photo Credit: Carlos Alfonso One week following the. (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. (2006), A review of festival and event motivation studies, Event Management, Vol. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. Social practices include bonding, bridging, the sense of community and belonging (cf. Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. Director (Community) The Mentoring Circle. Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. Music according to organizer reports, Morocco 's Mawazine came in first the second time in tent. Influenced others since the positive state of mind spread around the attendees 0 = Experienced the.. V. and Clarke, V. and Clarke, V. ( 2006 ), a frequent festival attendance, for. And belonging ( cf frequent festivalgoer is a committed and loyal festival attendee who often the. Revenue in 2019 with recorded music according to our findings, frequent festivalgoers are aware of the Finnish festival web! 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